Influences of Price And Quality On Consumer Purchase Of Mobile Phone In The Kumasi Metropolis In Ghana A Comparative Study

Abstract

The study focused on the consumers of the selected mobile phones in Kumasi Metropolis in Ghana. The study use both primary data and secondary data. Questionnaires, personal interviews and price list of the selected mobile phones were used. The study use non probability sample method. This study is descriptive research which tries to describe how consumers are been influence by Price and Quality when buying mobile phone. Interviews and questionnaires were the main instrument used for collecting data in this study. The outcome of the study was that Price and quality has influence on the consumer buying decision and that consumers consider both price and quality in their buying situation.

Key words: Mobile phones, buying decision, Price, Quality, Consumers, Quality.