Alleviating Rural Poverty in Ghana through Marketing Of Tourism Sites And Protected Areas

Abstract

Alleviating poverty, marketing of tourism sites and protected areas in Ghana is the three of the biggest issues facing the country today. In developing country like Ghana, poverty and environmental degradation is linked and this inhibits environmental sustainability. Marketing of tourism sites in Ghana can help address the challenges of reducing poverty and ensuring environmental sustainability. The paper seeks to address rural poverty and ensure environmental sustainability with a focus on protected areas in Ghana .Again the paper seeks to examine how tourism sites in Ghana can be marketed worldwide to generate socio-economic benefits that can help reduced poverty in tourism sites.

Key words: Rural poverty, tourism sites, Ghana, environmental sustainability, protected sites