Implementing a Website to Achieve the Communicative Goals of the Business Administration College: A Qualitative Study Applied to the College of Business Administration at Taibah University, Saudi Arabia

Abstract

In the world today, in which the Internet and websites have become an essential part of the management of the work of institutions and universities because it provides fast communication and business achievement, which has become a measure of the efficiency of any institution in today's world, therefore, there is a growing need for a website that is compatible with this development and represents the institutions to keep up with the increasing pace of communication.In this study, an applied qualitative approach was adopted to highlight the significance of the College of business administration website and its role in achieving  the communicative goals of the college.  Here, an evaluation tool was proposed by the researcher to assess the communication requirements in the college of business administration website, these requirements were categorized in rank order of importance and assigned a numerical point weighting.The main findings, we get as a result of this research are puts forward an evaluation tool to assess the current college website, that would assist the institutions for better understanding the requirements of a compatible website for their communication strategies and goals, this will open the door to improve an electronic system for evaluating websites, Which may be varied according to the objectives and mission of the institution.

Keywords: College of business administration website, communicative goals, Communication strategies.