Influence of Strategic Direction on Organizational Change in the Petroleum Industries in Kenya

Abstract

Research advanced that strategic direction has significantly contributed to organizational performance by generating relevant information in a bid to reduce uncertainty while creating a better understanding of the important environment within which organizations operate. It is against this backdrop the current paper investigated the influence of strategic direction on organization change in the petroleum industries in Kenya. Descriptive research design was adopted. Simple random sampling was used to select 234 CEOs and board of directors from whom questionnaires were issued. Descriptive analysis, exploratory factor analysis and inferential statistics were used to analyse the data. The study found positive and significant influence of strategic direction on organization change in the petroleum industries in Kenya.

Keywords: Strategic direction, Strategic leader, organization change, Petroleum industry.