The Roles of Persuasive Techniques Used in Market Transaction in Some Selected Dire Dawa Markets, Eastern Ethiopia

Abstract

The purpose of this study was to investigate the roles of persuasive techniques used in market transaction in some selected Dire Dawa markets, Eastern Ethiopia. The participants of the study were 216 (80 from Taiwan, 70 from Ashewa, 42 from Kefira and 24 from Konel) market halls. The sample of this study was taken through systematic sampling and accidental sampling technique.  To collect data, questionnaires were used. The findings of this study also revealed that there was significant relationship between persuasive techniques of sellers and buyers (r=.685; P<0.05). There is a strong correlation coefficient of persuasive techniques of sellers and buyers employed during market transaction (r=.720 & r=.453; P<0.05) was significant at P<0.05 level of significance.

Keywords: Persuasive techniques; Market transaction; Dire Dawa markets; Eastern Ethiopia.