Corporate Philanthropy as Firms’ Survival Strategic Behaviour in South-South Nigeria

CONTINUE ANDDISON EKETU, CHRISTINE ADAOBI NWUCHE

Abstract


The environment of the business enterprise has become increasingly turbulent and less predictable. This is amidst the element of violence, particularly in the Niger Delta, South-South Nigeria. The paper identify the survival strategic behavior of the firm in the context of the volatile environment created by political dynamics and government inability to provide the basic social amenities necessary for existence. The proximity of most of firms to host communities has almost put such firms at the frontline of host community demands and violence. Thus, corporate strategic philanthropy has become firms’ survival strategy, as the firms become de facto government.

Keywords: Corporate Philanthropy, Strategic Philanthropy, Corporate Social Responsibility, Firm’s Survival Behaviour, Quasi-Philanthropy, Bottom-Line Mentality, Strategic Altruism.


Full Text: PDF
Download the IISTE publication guideline!

To list your conference here. Please contact the administrator of this platform.

Paper submission email: EJBM@iiste.org

ISSN (Paper)2222-1905 ISSN (Online)2222-2839

Please add our address "contact@iiste.org" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright © www.iiste.org