The Impact of the Organisations Position in Achieving Sustainable Competitive Advantage Survey of a Sample of Employees of the General Company for Textiles and Leather Industries .

Abstract

The research endeavor to identify the effectiveness of organization in achieving  sustainable competitive advantages in the State Company of Textile and Leather Industries. In order to achieve this objective, the researcher has adopted the dimensions of the organization represented by (mental image of the organization , identity of the organization , performance quality , services and products quality and creativity) .

Regarding sustainable competitive advantages , the following dimensions (essence capabilities , logistic ratio increasing , improving the performance of the organization , information technology  and strategic flexibility), were adapted To achieve this purpose of the research ,hypothetical plan has been made  identifying the nature of the relation between the variables of the research . In order to detect the nature of this relation  , the researcher has adopted formula of several hypothesis  chosen  by many statistics which means applying ready statistic program
( spss,vr.23) .

This research adopted analytical descriptive methodology and the questionnaire was the main instrument to collect data , besides personal interviews with some important personals in above – mentioned company  by choosing a random sample from different administrative and technical levels  ( 60 person ) in which the research adopted readymade measures . It was subjected to both truth and firmness  tests . The researcher reached several conclusions among which the most important one was the effectiveness with moral significance between the reputation of the organization in achieving sustainable competitive advantages .