A Pragmatic Study on Viral Marketing Scenario of Bangladesh

Abstract

Viral marketing is today's electronic equivalent of old-fashioned word of mouth marketing. In present circumstance, this marketing system may be the most time and cost effective tool for building long term relationship with the customers. The paper aims to identify and analyze the overall system of viral marketing exist in Bangladesh to access the present scenario of this country. At first the study used qualitative approaches to illustrate what viral marketing system (VMS) actually is. The study also attempted to highlight the issues associated with the viral marketing system like significance, classifications, tools, strategies and present situation of Bangladesh. After attaining deeper understanding about VMS through qualitative approaches, the study used quantitative approaches and in this case the primary data has been collected from 100 respondents through survey method. Bangladesh has huge potentials in case of viral marketing system development. But this nation needs to ascertain the scope through development of sufficient technological awareness and internet capacity.

Keywords: Viral marketing system, internet marketing, social network marketing system, virtual community and online communication system.