The Role of Strategic Vigilance in the Operational Performance of the Banking Sector: Field Research in a Sample of Private Banks

Abstract

The aim of the research is to highlight the role of strategic vigilance in the operational performance of the vigilance of the importance of the present due to developments and changes in the marketing environment and competitiveness and surrounds the banks of economic, political and environmental changes. Four banks were chosen because of the ability of banks to respond (The North Bank, the Arabian Gulf, the Middle East and the National Investment and Finance), the measuring tool was built and the questionnaire was distributed to the bank managers, who were in the rank of department manager and a division of 34 persons. The results of the research showed that SPSS.V19 There is an effect the relationship of strategic vigilance with operational performance.

Keywords: strategic vigilance, environmental vigilance, competitiveness, marketing, technology, operational performance.