Application of “Ricardian Rivalry Actions” (RRA) to the Zimbabwean Business Industry

Abstract

Application of the Ricardian Rivalry Actions have been used in this research to share academic knowledge with the Zimbabwean business community on some of the strategies applicable in a highly competitive and dynamic environment. A simple random sampling technique was used to collect secondary qualitative data, using desk research from a sample of 12 business organizations operation in Harare, the capital of Zimbabwe. Allusion and salutations were made to previous literature about competitive actions that can be exploited by companies in dynamic economies for survival. The study recommends numerous actions for companies to fully exploit market potential, amongst which include leveraging on a cost-leadership position, exploiting unique resource availability, and integrating both cost and differential advantages as a way to out-do competition.

Key terms: Ricardian Actions, Zimbabwean Business Industry, Rivalry Actions.