Higher Education Impact on Employer Preference

Abstract

The purpose of this research was to investigate the relationship between higher education and employer preference. Convenience sampling strategy was used to select the participant. Self-administered survey questionnaires were distributed among 110 employers of different business and commercial entities based in Lahore, Pakistan, 90 questionnaires were returned back in useable form. For the analysis of the data software SPSS.16 was used. The results indicated that three dimension of employer preference (recruitment, compensation and promotion) are positively and significantly associated with the higher education. The findings signified that “higher education is a positive and significant influence on the decision making of the employer during recruitment process, compensation and promotion”. This study has vital importance for students as well as employer to understand the significance of the higher education in their career life and organization respectively.

Keywords: Higher Education, Employer Preference, Recruitment, Compensation, Promotion