The Management Thinking Under the Phenomenon of Plagiarism in Chinese Net Literature

Abstract

The Thirteenth Five-Year Plan period is an important period for China to become a powerful intellectual property country from a big intellectual property country. As an important part of intellectual property strategy, cultural innovation has attracted wide attention. For the most popular literary form at present, net literature drives the export of Chinese traditional culture and innovative culture. The case of "The Princess Wei yang" has aroused widespread concern in academic circles. How to define plagiarism and how to protect the rights of the authors has become a hot topic at present. This paper starts with the plagiaristic problem behind the adaptation of net literature, analyzes the negative impact of plagiarism on the creative willingness of the people and the national cultural innovation through questionnaires, and provides some effective suggestions for the problems of plagiarism which are difficult to define and safeguard legal rights.

Keywords: net literature， plagiarism，adaptation，intellectual property rights，management