Balancing Canned Pineapple Supply Chain in Thailand

Abstract

This research study was aimed at analyzing an imbalance between demand and supply in canned pineapple industry in Thailand. By applying economics theory, it was used for reinforcing the econometric model that describes characteristics of those involving in the canned pineapple supply chain. . The Eviews 2.3 program was used as a tool to analyze a correlation between each formula. In order to identify consumer’s requirement of the canned pineapple, this research investigated any factors affecting to the consumer’s decision making such as selling price of the canned pineapple in Thailand, in Philippines, and Indonesia. In the mean time, factors affecting a quantity of pineapple such as selling price at farm site, agriculture area, rainy quantity, labor cost of storage, and labor cost of harvesting, etc were also identified. It is aimed to analyze imbalance of demand and supply in the canned pineapple industry in Thailand. A ratio of utilization for pineapple was used to fulfill several objectives, as well as ratio of pineapple processing used for canned pineapple was also considered altogether. The results analysis shown that demand of canned pineapple was higher than supply produced by harvesting fresh pineapple on a yearly basis, except harvesting season. It was illustrated that Thai canned pineapple industry shows an imbalance of demand and supply in a market. This research considered the influence factors that were resulted from some varied factors have on cultivation of fresh pineapple. Therefore, increasing or decreasing such factors might cause production cost reduced that partially impacts selling price to be decreased. Even though, it may lead to a change of demand and supply intentionally. It was therefore an opportunity to expand market by developing a systematic transportation network, materials requirement procedure, cultivation promotion, and complete supply chain management development in the future.

Keywords: Logistics and Supply Chain, Balancing, Canned Pineapple, Econometric model, Multiple Regression Method