Research on Business Model of Self-operated Import E-commerce Based on Value Network ——A Case Study of KAOLA.COM

Abstract

From the perspective of value network, the paper takes KAOLA.COM as an example to analyze the business model of self-operated cross-border e-commerce. It tries to propose a research framework including value proposition, value creation, value realization and value support based on the summary of relevant theory. The paper analyses the development status and the value business model of KAOLA.COM，and puts forward some advices optimizing the value network of China's self-operated cross-border e-commerce，it includes : (1)segment customer , combining online and offline.(2) control the genuine strictly, strengthening the supply chain management.(3) expand the category, achieving the third party income.(4) improve customer relationship, accelerating layout of overseas warehouse. The purpose of the research is to provide reference for optimization and development of self-operated cross-border e-commerce.

Keywords: Value network; Self – operated cross-border e-commerce; Business model; KAOLA.COM