Aggressiveness and Exploration strategies of mobile communication Firms in Rivers State

Abstract

The purpose of this paper is to present the relationship between aggressiveness and organizational exploration strategies for assessing opportunities, especially in high velocity mobile communication market as evidenced in Nigeria. A sample size of 115 was drawn from a population of 162 which consisted of 4 top level managers, 37 middle level managers and 121 supervisory staff from the four regional offices of the four mobile communication firms in Rivers State. A total number of 115 copies of questionnaire were distributed, 112 copies were returned and in the analysis of the study. Data generated through quantitative means were analysed using mean and standard deviation for univariate.The Pearson Product Moment Correlation Coefficient was used to ascertain the relationship between the variables. Finding revealed that strategic aggressiveness allows mobile communication firms to extend their variety of experiences and competencies and not focus heavily on the capabilities they are good at. The study hence, concluded that strategic aggressiveness has significant relationship with organizational exploration strategy of mobile communication firms in Rivers State. Based on the findings, it was recommended that strategic aggressiveness should be focused on adequate research and information gathering concerning market trends.

Keywords: Aggressiveness, Exploration, Mobile communication firms, Strategy.