Strategic Factor Analysis for Construction Consultant Business in Indonesia

Abstract

Landscape architecture consultant and regional planning services is one of sub-sectors in construction services in Indonesia (Law No. 2/2017). PT Sheils Flynn Asia (PTSFA), a FDI Company in Indonesia established in 2001, needs to develop a strategy to increase revenue and preserve its business in the future. The objectives of this study are to identify internal and external factors affecting PTSFA business and to formulate alternative development strategies that can be applied to the company’s in facing the competition in landscape architecture consultant business in Indonesia. This study used descriptive analysis, internal-external matrix analysis, IE matrix analysis, SWOT matrix and QSPM analysis. The data collection applied purposive sampling technique. The research findings obtained from internal factor evaluation using the IFE matrix found that the company has a score of 2.92. And based on external factor evaluation using the EFE matrix, the company has a score of 3.17. The company’s position is in quadrant II of the IE matrix, which is in the ‘grow’ and ‘build’ position. The strategy formulation using SWOT Matrix provides 8 alternative strategies. The formulation of the priority strategy using QSPM Matrix provided the first priority strategy: A massive company marketing campaign to get bigger projects which has the highest TAS value of 4.01. The implementation of priority strategies is carried out based on consideration of the company’s readiness for financial, legal aspects and human resource aspects.

Keywords: Landscape Architecture Consultant, Strategic Planning, QSPM, SWOT.