The Link Between Competitive Strategy, Organizational Culture and Human Resources Management Practices

Abstract

The purpose of this study is to examine the relationship between competitive strategy, organizational culture and human resources management practices.  Survey was used as a data collection method in this study. 226 working in different industries in the city of Istanbul in Turkey took the survey. Data obtained from surveys was analyzed through the SPSS statistical package software (v.18). Multiple regression analysis was employed to test the hypotheses in this study. The results show that market and hierarchy culture have a positive effect on innovative differentiation strategy; clan-adhocracy and market culture have a positive effect on marketing differentiation strategy; market and hierarchy culture have a positive effect on low cost strategy. Additionally; innovative differentiation strategy has a positive effect on extensive training and clear job description-results oriented performance appraisal; marketing differentiation strategy has positive effect on selective staffing and incentive reward; low-cost strategy has a positive effect on employment security, incentive reward and participation.

Keywords: Competitive strategy, organizational culture, human resources management practices