Effects of Information and Communication Technology Adoption on the Operations of Modern Retail Outlets in Metropolitan Kano, Nigeria

Abstract

The retail environment is highly competitive and so, organised retail outlets in Nigeria have had to adopt InformationTechnology (IT) to enhance their operational efficiency. Thus, this study investigated key determinants of IT adoption in modern retail outlets in Nigeria, and how IT usage has enhanced operational efficiency of these outlets. Cross sectional research design was employed for the study and primary data were collected via self-administered questionnaire on the research variables from 400 respondents selected through a systematic sampling technique.The returned 351 copies of questionnaire which represented 88% response rate were analysed using frequency, percentage, Pearson correlation coefficient and regression model. It was found that the trio of organisational leadership, adopter’s attitude and ease of use are significant predictors of IT adoption among staff of modern retail outlets in Nigeria and that IT adoption significantly explained 57% variations found in operational efficiency of these retail outlets. It was therefore, recommended that operators of organised retail outlets familiarise themselves with various technological innovations in the retail industry with a view to using them in order to add values to their businesses and customers.

Keywords: Information technology, adoption, organised retail outlets, retail operations and ease of use.

DOI: 10.7176/EJBM/11-2-11