Departmental Structure & Functions of Advertising Agency in Bangladesh

Abstract

Advertising is an expanding and important component in the context of any organization. It is a part of marketing strategy that an organization should apply in order to increase the consumer interest and thereby gain on market share. In Bangladesh advertising agencies are not well organized. Three advertising firms named Bitopy, East Asiatic and Interspan were established in 1967. Now the total numbers of advertising agencies are almost seven hundreds. Yet they are more competitive than previous. And new employment opportunity has been created & they have been performing in more professional manner. So it is important to know the structure of each department and functions of advertising agency. This study adopts with qualitative in nature. From the research, other researchers and policy makers will get an insight about the departmental structure and functions of advertising agencies in Bangladesh.

Key Words: Departmental Structure, Advertising Agency, Client Service Department, Creative Department, Media Department.