Historical Perspective and Evaluation of Advertising Firms in Bangladesh

Abstract

Advertising has become a part of the economic & social fabric of a nation. It provides information about the product, service, ideas etc. It influences the choices we make. A descriptive framework has been made in order to understand the history of advertising in Bangladesh, categories of advertisement, advertising prices of different mediums, major clients of advertisement in our country, and legal aspect of advertising in Bangladesh. This study adopts with qualitative in nature. This research enables researchers to understand the history, trends and influential aspect of an advertisement in our country. After all these research will unveil the overall trends and quality of advertisement in Bangladesh.

Key Words

Advertising History, Above Line category, Below Line Category, Advertising Agencies, Channels, Advertising Budget, Discount of Advertising, Advertising Tariff, Clients of Advertising Agency, Code of Advertising.