The Role of Balanced Scorecard Indicators in Enhancing the Marketing Performance of dairy industries, in Jordan

Firas Jamil Al-otoum, Mahmoud Abdel Muhsen Al-Afeef, Mohammad Salameh Almahyreh, ISLAM BASSAM ABDEL ABU JAFFER


This study aims to identify the relationship between the four dimension indicators of the balanced scorecard, they are: stakeholders and beneficiaries, internal processes and procedures, education, development and innovation of human resources, and finally the financial dimension, The study recommended a series of recommendations that are believed to be important in the development of the process of using Balanced Scorecard indicators within the dairy industry companies in Jordan, because of their role in promoting the aspects of profitability and market capitalization.

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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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