Impact of Product Packaging Elements on Consumer Purchase Notion: A Study FMCG Items

Abstract

The main intention of this paper is to investigate the impact of products packaging elements on the purchase behaviour of consumers and then analysis the consumers purchasing capability. The aim of this research is to study the elements of product packaging. This research paper seeks to examine the need to understand consumer purchase notion in order to correctly design product packing elements and to achieve the desired position in the minds of consumers. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understand the impact of packaging elements as a variable that can influence the purchase decision of consumers. The prevailing research paper examine focuses on the impact of packaging elements on buy notion of customers with regard FMCG items, in which in the scope of study changed into limited to Hyderabad town. A shape questionnaire was used to degree the effect of packaging elements. With pattern size 825 respondents and examined thru descriptive information, chances, ANOVA, correlation and multiple regression analysis by means of the usage of SPSS 20.0 version. The end result of the look at showed that media Vehicles like TV, newspaper and magazine and net statistically considerable on purchasing patron in the direction of FMCG packaging. Followed by the product packaging elements have statistical significant on the purchase notion of consumers, but element like back ground of packaging is not statistically significant on the purchase notion.

Keywords: Packaging elements, Consumers, FMCG, Purchase notion, Background colour.

DOI: 10.7176/EJBM/11-10-06

Publication date: April 30^th 2019