E-Trust and Website Quality Can Improve E-Loyalty Through E-Satisfaction

Abstract

This research aims to know the effect of E-Trust and Website Quality to E-Loyalty through E-Satisfaction. The research population is obtained from Tokopedia users who transact at least 2 times. The population sample taken in the research is about 156 respondents. Within the data collection, this research employs questionnaire. From the path analysis method, it shows that E-Trust and Website Quality directly affect to E-Loyalty or indirectly affect to E-Satisfaction . This research concludes that E-Trust and Website Quality both directly and indirectly affect to build the E-Loyalty through their E-Satisfaction. In last, based on the research result, it recommends to create new innovations to boost E-Satisfaction.

Keywords: E-Trust, Website Quality, E-Satisfaction, E-Loyalty

DOI: 10.7176/EJBM/11-12-19

Publication date: April 30^th 2019