The Impact of Organizational Development on Maximizing Business Intelligence in Jordanian Joint Stock Companies

Abstract

The study aimed to measure the impact of organizational development on maximizing business intelligence in Jordanian industrial joint stock companies. The study was based on analytical descriptive methodology. The study community is from Orange Jordan as a case study.The sampling unit consisted of managers working in the senior and middle management of industrial companies in Jordan. A total of 264 questionnaires were collected and retrieved (258) of which were (97.7%), all of which were valid for analysis. The survey sample was composed of general managers, their deputies, assistants and department heads according to the study sample.The study concluded with a number of results, the most important of which was the existence of a statistically significant effect at the level of α (= 0.05) for the organizational development in its dimensions (development, empowerment, recruitment, innovation, organization) to maximize business intelligence (data collection, Data, reporting, information transfer) in Jordanian industrial joint stock companies. The study recommended a number of recommendations, the most important of which was the need to raise the awareness of the Jordanian industrial companies' management about the importance of organizational development as one of the fundamental concepts in modern management. It also recommended increasing the interest of administrative leaders in studying and understanding the characteristics of effective business intelligence dimensions and methods.

DOI: 10.7176/EJBM/11-14-11

Publication date:May 31^st 2019