Buyers Perception on Online Shopping in Kurdistan Region

Abstract

This study has been conducted in order to identify customer buying behavior in Kurdistan region towards online shopping. In order to do this the main question of this thesis was, what is consumer buying behavior toward online shopping in Iraqi Kurdistan Region? This will all be studied carefully and a survey questionnaire will be used in quantitative and also descriptive manner in order to analyze customer’s feelings and thought which effect their behavior towards online shopping and finally the results will be analyzed by SPSS program which makes all data clear and understanding. Many literature reviews will be studied whether they are from the same region or from different countries, to further understand the case and to be able to answer the questions and reach the aims and objectives of the thesis. After going through all these steps, I was able to analyze all the data including primary and secondary data and was able to state my conclusion including recommendations which will help improve the process within the region and also will result in satisfied customers and better businesses.

Keywords: Buyer, perception, shopping, consumer, online

DOI: 10.7176/EJBM/11-15-03

Publication date:May 31^st 2019