The Effect of Country Branding Toward E-WoM and Re-visit Intention Through Tourist Satisfaction in Bali (Study on Foreign Tourist in Sari Profit Tour, Bali, Indonesia)

Abstract

One of tourism destinations in Indonesia that is quite attractive to foreign tourists is Bali Island. A tourist, both from Indonesia and abroad is also very influential in tourism promotion. If visitors get a good impression of a tourist destination, it is possible to recommend to friends, relatives, and colleagues to visit the tourist attractions, however if they get a bad impression they might suggest not visiting the place. The increasing of social media users has become an arena to share travel experiences that indirectly have an impact on tourism promotion. This study aimed to understand the effect of country branding toward e-WoM and re-visit intention through tourist satisfaction. The analysis was carried out using Partial Least Square (PLS) with total respondents of 190 foreign tourists. The results of the analysis showed that there was an effect of Country Branding variables against the e-WoM and Re-visit Intention through Tourist Satisfaction.

Keywords: Country Branding, Wonderful Indonesia, e-WoM, Re-visit Intention, Tourist Satisfaction

DOI: 10.7176/EJBM/11-18-08

Publication date:June 30^th 2019