Prioritization of Micro and Small Enterprises in Terms Feasibility Analysis in Case of Dire Dawa City

Abstract

The main aim of this study is to prioritize the alternative business enterprises in terms of their feasibility in Dire Dawa city. For the sake of achieving the objective, primary data were collected via questionnaire from 202 judgmentally selected micro and small enterprises. The collected data were analyzed using descriptive analysis tools including table, percentage and mean. Accordingly, the result of the study shows that urban agriculture, manufacturing, service, construction, and trade sectors are the first five feasible sectors respectively in terms of market, technical, financial and organizational parameters. Therefore, before directly began to do business in a given business enterprises, the entrepreneur should undertake preliminary feasibility study properly.

Keywords: Feasibility, micro and small enterprises, market, technical, financial, organizational

DOI: 10.7176/EJBM/11-25-06

Publication date:September 30^th 2019