The Effect of Value Co-creation on Innovation Performance: The Mediating Role of Customer Perceived Value
Abstract
The study assessed the effect of value co-creation on innovation performance with a mediating effect of customer perceived value in the telecommunication industry in Ghana. The study used 240 respondents and an online survey for a period of two months thus June 2019 and July 2019. The study concludes that value co-creation has positive and significant impact on innovation performance and customer perceived value has insignificant impact on innovation performance but value co-creation has positive impact on customer perceived value. However, the study recommends further studies into the area of value co-creation and innovation performance with products and services specific dimensions to measure innovation success.
Keywords: Value co-creation (VC); Customer perceived value (PV); Innovation performance (PFR); Telecommunication industry; Ghana
DOI: 10.7176/EJBM/11-27-05
Publication date:September 30th 2019
To list your conference here. Please contact the administrator of this platform.
Paper submission email: EJBM@iiste.org
ISSN (Paper)2222-1905 ISSN (Online)2222-2839
Please add our address "contact@iiste.org" into your email contact list.
This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.
Copyright © www.iiste.org