The Effect of Value Co-creation on Innovation Performance: The Mediating Role of Customer Perceived Value

Samuel Kofi Otchere, Tian Hong-Yun, Winfred Okoe Addy, Richard Gyamfi Kumaning


The study assessed the effect of value co-creation on innovation performance with a mediating effect of customer perceived value in the telecommunication industry in Ghana. The study used 240 respondents and an online survey for a period of two months thus June 2019 and July 2019. The study concludes that value co-creation has positive and significant impact on innovation performance and customer perceived value has insignificant impact on innovation performance but value co-creation has positive impact on customer perceived value. However, the study recommends further studies into the area of value co-creation and innovation performance with products and services specific dimensions to measure innovation success.

Keywords: Value co-creation (VC); Customer perceived value (PV); Innovation performance (PFR); Telecommunication industry; Ghana

DOI: 10.7176/EJBM/11-27-05

Publication date:September 30th 2019

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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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