Evaluating the link between Corporate Social Responsibility (CSR) and Employee Engagement: Evidence from Selected Commercial Banks of Bangladesh

Abstract

Now a days, researchers and companies are paying increasing attention to corporate social responsibility (CSR) initiatives. So, theobjective of this article is to evaluate the link between Carroll,’s(1991)pyramid of CSR activities like economic responsibilities , legal responsibilities, ethical responsibilities and philanthropic responsibilities, companies CSR activities and employee engagement. Most of the research work has done on different group of stakeholdersand this article has given concentration on employees.  For collecting the data, a survey was done among 350 employees from 10 public commercial banks of Bangladesh. For analyzing the data, the study has used Confirmatory Factor Analysis and Structural Equation Model to test the goodness of fit and path co-efficient to assess the hypothesis. The result of the analysis suggest that economic responsibilities, legal responsibilities, ethical responsibilities and philanthropic responsibilities are positively associated with company’stotal CSR activities and company’s CSR activities are positively related with employee engagement. This studyhas done on tenconventional banks of Bangladesh which are performing their CSR operations very strongly;therefore, future research can be done on extended number of banks or other companies. This article could help the business executives to engage their employees by giving emphasize ontheir CSRprograms. So, companies can increase their CSR activities to engage talent pool for achieving competitive advantage.

Keywords: Company’s total Corporate Social Responsibility (CSR), EmployeeEngagement,Economic Responsibilities, Legal responsibilities, Philanthropic responsibilities, Ethical responsibilities, Social IdentityTheory, Commercial Banks.

DOI: 10.7176/EJBM/11-33-04

Publication date: November 30^th 2019