The Student Preference to Choose Higher Education: A Case Study in West Jakarta 2019

Abstract

University needs to monitor the market development, to find out the developing interests of the students for their future, and to find out the changing need of the study program. University also needs to determine the level of public recognition toward the university and whether the universities become the choice of the senior high school student. The research conducted in the area of West Jakarta. The research conducted is a survey of senior high school students from 20 schools. The findings show that access to easily accessible locations, study programs with A accreditation as well as universities that have proper buildings and facilities are the main subject for students to choose universities. Furthermore, parents and the consulting teacher are a significant influencer to choose the university. Moreover, the student has the right decision to choose the study program.

Keywords: Student Preference, Study Program, University Attribute

DOI: 10.7176/EJBM/11-34-07

Publication date: December 31^st 2019