Low-Cost Airline Attributes. A Case Study @Citilink 2018

Abstract

The competition of the low-cost airline is growing, the proposition of the services from the full-service airline and the low-cost airline determine the consumer choices toward the airline services. The research is exploring the service proposition for the low-cost airline service in Indonesia, which is the Citilink. Exploratory factor analysis conducted for the period 2018, there are 555 tweets extracted for further analysis from the @citilink communication channel. The results show that @Citilink delivering proposition toward the target market by delivering the hospitality and also the product promotion @Citilink.

Keywords: @Citilink, Unstructured Dataset, Airline Attributes

DOI: 10.7176/EJBM/11-34-08

Publication date: December 31^st 2019