European Journal of Business and Management
The Effect of Perceived Benefits Technology User, The Perception of Technology User Convenience, and the Price of Transportation to the Interests of Users Get Online Application
Abstract
This study aims to determine the effect of the perception of the benefits of technology, perceived ease of technology, and transportation prices online against user interests transportation applications online. This research is the consumer in transportation applications users online. This study uses the 100 respondents, the sampling technique used is the convenience sampling technique as a technique of determining the sample. The analysis is Partail Least Square. These results indicate that the perception of the benefits of a significant effect on transport applications online user interest, perceived ease is not positive and significant effect on the interests of users, and the price of significant positive effect on user interest transportation applications online.
Keywords: Perceived benefits, Perceived Ease, and prices on the online transport User Interest
DOI: 10.7176/EJBM/11-35-12
Publication date: December 31st 2019
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ISSN (Paper)2222-1905 ISSN (Online)2222-2839
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