Examining Corporate Reputation and Commitment to Business Social Responsibility (BSR) on Organizational Performance Relations: Evidence from Manufacturing Sector in Nigeria

Abstract

The increase of business social responsibility demands and understanding among scholars and practitioners has led to postulation that social activities would lead to competitive advantages. This paper examine tactical values in developing nation particularly Nigeria, and how it’s related to performances of manufacturing sector. Using a survey data of 248 usable questionnaires, the data were analyzed using SEM. However, the result reveals positive association between corporate reputation and organizational performance. Surprisingly, commitment to BSR was insignificant to organizational performance. This indicate that despite awareness and understanding of business social responsibility by manufacturing sector in Nigeria, but still concern of social behavior may be lacking, in terms of commitment to social issues. Managerial implication and direction of future studies were also discussed.

Keywords: Corporate reputation, commitment to BSR, organizational performance and Nigeria.