Online Shopping Behavior of Bangladeshi People

Abstract

Bangladesh as a developing country has been seeing a lot of dependence in digital money transaction with which people’s habit of Online shopping is increasing furthermore. To understand people’s shopping behavior more concretely we went ahead and did a research on it. The main incentive of the research is to find out the shopping behavior of the people in Bangladesh and the kind problem that people are generally facing that is working as a discouraging factor. For this reason, a structured and closed ended questionnaire was used on a random sample population to know the behavior of the people regarding online shopping. From the answers of those questions, it is found that, the 18-23 years old people do the online shopping most. Moreover, male persons are more likely to do shopping on online than the female group. For shopping, most of the people use “Facebook Pages” according to our research. Here, many people are also unaware of the apps that the online shopping service provider provides. Not only that, most purchased items on online is clothing and after that most purchased item is food. While purchasing foods from the online, most people choose “Food Panda”. Our survey also found that for buying electronic gadgets most people use daraz.com and evaly.com. Much to our surprise, a lot of people doing online shopping on a regular basis feel quite secured on the platform. However, most people think that online services need to be improved and we saw a lot of complains about the displayed or descripted product not matching the actual product. Moreover, they are also unhappy with delivery service that online service providers provide to the customer. The most alarming part that we found out through our survey is many people are taking online shopping service but the frequency is too low, which is once in a month. Another major complain about online shop is delivery issues. Most of the cases it seems that delay in delivery for products create lot of problem for customers. Keeping all those behaviors and dissatisfactions of the consumer in our mind, we have tried to recommend some strategy to the online service provider to remove those dissatisfactions among the people. If these issues and problems like these can be resolved, more people might accept the process of Online Shopping and a lot of people might consider doing Online Shopping more frequently. The main objective of this research paper is to understand how people in Bangladesh view the whole platform of Online Shopping, it’s perks and problems and how it can be improved more to attract more in order to attract more people toward the platform.

DOI: 10.7176/EJBM/12-6-05

Publication date: February 29^th 2020