The Reliability of Tripadvisor Filter Search. A Case Study @alevavilla Hotel Bali

Abstract

The ethnography research for hotel proposition delivered via social media is scarce. Research comparing the reliability of the Tripadvisor filter search to look for a hotel-related to the preference of the consumers is scarce. This research selects a family hotel with a good rating in Bali, further exploratory factor analysis conducted through the dataset captured from the Facebook @alevavilla. Hotel Aleva Villa is the hotel that comes up from the filter search and ranks five in Tripadvisor. The findings show that @alevavilla proposition dominated with the romantic and also a couple of holiday experience, which is different from the family hotel filter search in the Tripadvisor. The analysis is not only focused on the Tripadvisor and Facebook but also the Twitter and the Instagram post @alevavilla. The multichannel social media @alevavilla shows that there is a lack of a family trip proposition promoted compare with a romantic visit on social media. Finally, there are two future studies from this research; the first one is to conduct reliability research for the Tripadvisor filter search consistency with the exploratory factor analysis. The second, further multichannel research analysis via social media should further be conducted.

Keywords: @alevavilla, Family Hotel, Unstructured Dataset, Filter Search, Exploratory Factor Analysis

DOI: 10.7176/EJBM/12-15-14

Publication date:May 31^st 2020