Research on the Status Quo of Entrepreneurship and Policy Support System of Returning College Students Under the Background of Rural Revitalization Strategy:Based on Research in Zhejiang Province

Wu Simin, Zhang Songyan


In recent times, the proportion of college students returning to their hometowns to start businesses has increased year by year, but the success rate of college students returning to their hometowns to start a business is not impressive. Based on questionnaire surveys and case interviews of college students who have returned to start a business in Zhejiang Province, this article finds that the financing loan policy for college students to return to their hometown to start a business is not yet sound, and the policy supply is out of balance with actual demand; the application conditions and approval process for entrepreneurial subsidies are complicated and it is difficult to obtain subsidies. The satisfaction of entrepreneurs in townships is low; the entrepreneurs who return to their hometowns of college students have little understanding of the content of various policies, and the government does not promote the policies in place. In this regard, it is necessary to increase policy publicity and expand the scope of policy influence, establish financial credit support policies that meet the actual needs of returning home entrepreneurs college students, broaden financing channels, improve entrepreneurship training systems, improve entrepreneurship environment and enhance return home entrepreneurship college students’ satisfaction.

Keywords:Rural revitalization,College Students,Return home to start a business,Entrepreneurship policy.

DOI: 10.7176/EJBM/12-23-01

Publication date:August 31st 2020


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