The Extrinsic and Intrinsic Complexity of the Moroccan Family Firms: A Sociological Contextualization

Abstract

As most of economies, the Moroccan one leans on family businesses to create growth and prosperity, yet these firms are particularly complexes organizations. Their complexity is mainly inherent to the divergent purposes of these firms and the nature of the Moroccan socio-cultural context that can be labelled as composite as well as several Arab-Muslim societies. Actually, Moroccan society is marked by an hybrid order of cultural values, negotiated permanently between tradition and modernity. In this chapter, we propose a sociological contextualization providing a discussion about the extrinsic and intrinsic complexity of Moroccan family businesses.After analyzing the characteristics of the family business as a complex system, we present the cultural traits of Moroccan society and family in this context. Finally, we address the issue of the implementation of socio-cultural values ​​in the managerial sphere and their implications for organizational behavior in family business. In light of this analysis, social responsibility practices and social relations within the Moroccan family business will be reviewed.

Keywords: family business, Moroccan context, culture, sociological approach, strategy

DOI: 10.7176/EJBM/12-23-13

Publication date:August 31^st 2020