Company Performance Measurement Concepts Balance Scorecard (BSC)

Abstract

This study aims to measure Company Performance with the concept of Balance Scorecard (Case Study of PT Hutama Karya Infrastruktur). The type of sampling chosen in this study is with unlimited subjects. The results showed that (1) IPRs have increased financial performance since the transformation from 2016 to 2018 in terms of profitability, namely the Return on Assets (ROA) and Return on Equity (ROE) ratio, based on the customer's perspective, it is known that customers are satisfied with IPR performance, based on the internal business perspective, is known that IPR has formulated various company policies, especially in terms of production and finance, from the perspective of learning and growth, it is known that employees are satisfied with the policies made by IPR and (2) based on the results of the SWOT analysis, it is known that PT  Hutama Karya Infrastruktur needs to establish an aggressive business development strategy through business diversification, both horizontally and vertically, while still maximizing the business potential that has been carried out now.

Keywords: Company Performance, SWOT Analysis, Customer Satisfaction, Balance Scorecard

DOI: 10.7176/EJBM/12-24-03

Publication date:August 31^st 2020