Why not everybody loves Hofstede? What are the alternative approaches to study of culture?

Hafiz Muhammad Abdullah Shaiq, Hafiz Muhammad Sufyan Khalid, Aisha Akram, Bakhtiar Ali


In these days the Hofstede's work on culture is most quoted in many publications. For scholars and practitioners knowing and having complete understanding of cross cultural dimensions, Hofstede's work plays an important and dynamic role. His observations and analysis gives the full understanding to the readers and as well as authors and scholars. Still such pioneering work faces much criticism by scholars. Some of the scholars appreciated his credible work. Some scholars quote his finding in their research and some ignore it. In our paper, this study concludes all the criticism on hofstede's work. Basically there are two parts of this paper; in first part we discuss the reason why hofstede's work faces criticism and in second part we recommend various other cultural dimensions, which we can use to understand the culture.

Research Findings

This paper tries to conclude all the dimensions and also suggest the model for understanding the national culture.

Key Words

Culture, National culture, Hofstede, cross cultural dimension.

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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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