Universal Product Code (Barcode) and Retailing Performance of Supermarkets in Nigeria

Abstract

This study examined the relationship between Universal Product Code and Retailing Performance of Supermarkets in Nigeria. The specific objectives of the study were to investigate the influence of bar code formatting and bar code encoding on retailing performance. The study adopted the cross sectional research study. The choice of this approach is because it will scientifically examine the situation on ground and empirically analyze it to get result that can be generalized on the accessible population. Based on the research questions, a research questionnaire was designed and one hundred (100) copies were distributed to the sample population which was determined by convenient sampling techniques. After data cleaning, a total of ninety two (92) copies of the distributed questionnaire were retrieved. These copies were analyzed and the hypotheses were tested using the Pearson’s Product Moment Correlation Coefficient with the aid of SPSS Version 22.0. The result revealed that; there is a significant relationship between bar code formatting and sales volume, bar code formatting and profitability, bar code encoding and sales volume, bar code encoding and profitability. The study recommends that Supermarkets should endeavour to update regularly, their products barcode fields to ensure that their wide range of products are always captured and enlisted in the field to ease up the purchase and sales activities of the supermarkets; Regular training exercise should be organized to educate the staff of the supermarkets on how to manage the barcode fields and to efficiently handle issues relating to formatting and encoding of the barcode fields.

Keywords: Universal, Product, Code, Retailing, Performance, Barcode Formatting, Barcode Encoding, Sales Volume and Profitability.

DOI: 10.7176/EJBM/12-29-03

Publication date:October 31^st 2020