Tourists’ Attitude Toward Beach Management Systems in Bangladesh and Reorienting the Strategies for Sustainable Development

Abstract

The tourism sector in Bangladesh is one of the key potential sectors which can be a key contributing sector of the economy of Bangladesh. But, flourishment of this sector mainly depends on the tourist revisit intention. The revisit intension is determined by the tourists’ psychology and prevailing experience of the tourist. The main purpose of this study is to determine the tourist psychology on the beach management systems and develop some strategies to increase tourist satisfaction and ensure sustainable development of this sector. This study mainly applied mixed-method (quantitative as well as qualitative) in particular, survey study method as a quantitative technique and FGD as a qualitative method have been used in collecting necessary data. Collected data were analyzed by using SPSS and qualitative data analysis techniques to measure the research objectives. The study found the beach management systems in Bangladesh is at a reasonable level by considering different variables. The study concludes that tourist’s attitude on food and accommodation facilities, security issues, hygiene and sanitation, emergency and health care services, tourist guide and information, transport facilities, and shopping facilities are not at a satisfactory level while all these factors other than shopping facilities significantly affect the satisfaction level of the domestic and international tourist.

Keywords: Tourist Psychology, Beach Management Systems, Tourist Satisfaction

DOI: 10.7176/EJBM/12-36-05

Publication date: December 31^st 2020