Job Enrichment: A Panacea to the Problem of the Demotivated Marketing Executives in the Banking Industry in Nigeria

Abstract

The study was undertaken to analyze how job enrichment could be used to solve the problem of the demotivated marketing executives in the banking industry in Nigeria. The study was examined in the light of Hackmen-Oldham Model, which states that the way jobs are designed produces critical psychological states which in turn affect key personal and work related outcomes. The population of the study included the marketing executives of the consolidated banks in the commercial city of Lagos, Nigeria. A sample of 180 marketing executives was determined using a percentage formula. And because of the small sample size, the use of t-test was preferred for the hypothesis testing. The result shows a calculated t-value of 13.980, which is greater than the critical t-value of 2.92 and a p-value of 0.005 < 0.05, indicating that greater responsibility, authority, control and variety in the job related tasks do provide a stimulus for a demotivated marketing executive in the banking industry in Nigeria.

Keywords:Job Enrichment, Demotivated Marketing Executives, Banking Industry, Hackman-Oldham Model, Greater Responsibility, Variety in Job Related Tasks, Job Performance.