Corporate Social Responsibility: A Strategy and Model for Sustainable Growth of Community

Abstract

The World Commission on Environment and Development in 1987 launched a Sustainable Growth program which was described into three significant concepts called   economic, social and environmental sustainability. Sustainable growth works as a model under which communities can utilize resources efficiently, create new businesses to strengthen their economies, establish effective infrastructures, enhance the quality of life, and preserve the environment. Growth in terms of   inadequate schools, few medical facilities, electrification and employment has been a challenge to communities. Corporate social responsibility can be used to approach the challenge. The study sought to establish the effect of socio-economic strategy on growth of community surrounding Muhoroni Sugar Company in Kisumu County, Kenya. The study was anchored on corporate social performance theory, with a target population of 13,664 residents, used descriptive research design and stratified random sampling technique to select 121 respondents. Data was analyzed using descriptive and inferential statistics with the aid of the Statistical Package for Social Sciences. The analyzed data was presented in form of pie charts, percentage and frequency distribution tables. The study found out that socio-economic strategy affects growth of community. In conclusion, the company needs to implement socio-economic programs in order to improve schools, health facilities and facilitate creation of employment.

Keywords: Corporate Social Responsibility, Strategy, Growth

DOI: 10.7176/EJBM/13-12-03

Publication date:June 30^th 2021