Assessing the Relationship Between Multilevel Marketing and Employment Reduction in Ondo State, Nigeria

Abstract

This research investigated the effect of multilevel marketing on unemployment reduction in Akure, Ondo State. Primary data collected from one hundred and seventy five (175) respondents of Longrich distributors/partners were used for the analysis. The study employed a multiple regression model. The result of the regression analysis revealed that there is a direct and significant relationship between multi-level marketing and employment opportunities in Akure, Ondo State. The study concluded that that unemployment will be reduced if Multi-level marketing patronage is sustained. Finally, the study recommended, among others, that since there is a positive relationship between MLM and employment reduction, government should create enabling business environment for the companies using multilevel marketing strategy in order to bring more on board for investment to generate further employment.

Keywords: Multi-level Marketing, Unemployment, Distributors, Partners, Patronage.

DOI: 10.7176/EJBM/13-21-07

Publication date: November 30^th 2021