Sustaining and Growing the Informal Sector in Ghana Using Management Consulting: A Case Study of the Fashion SMEs in Kumasi Metropolis

Abstract

The purpose of this paper is to explore how the informal sector could be made relevant and sustainable using management consulting, by examining why entrepreneurs use or do not use consultants. A representative sample size of 210, made up of 200 fashion businesses and 10 consulting firms participated. Structured questionnaires and interviews were used for the data gathering.  Stratified random sampling technique was used. Chi-square test of association, correlation and logistic regression were used to determine the relationships or associations of variables. The study revealed that even though the skills level of entrepreneurs is low they are reluctant to engage the services of consultants

Keywords: informal sector, fashion, SME, entrepreneur, management consulting, micro-enterprises

DOI: 10.7176/EJBM/13-22-07

Publication date: November 30^th 2021