Assessing Entrepreneurial Intentions of University Students: A Comparative Study of Two Different Cultures: Turkey and Pakistani

Merve Kocoglu, Masood Ul Hassan


Researchers have been considered about why people prefer to become entrepreneurs. The major aim of this study is to test the cross-cultural generalizability of how well Theory of Planned Behavior (TPB) would predict entrepreneurial intention (EI) amongst Turkish and Pakistani University students. The results demonstrated that the relationships among the TPB components are equally intense and comparable across Pakistani and Turkish cultures – the only exception being the relation of social norms with intentions. However, SN would prove its impact on EI through both PA and PBC, but not directly on intention.

Keywords: Entrepreneurial Intention, Theory of Planned Behavior, Pakistan, Turkey

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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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