The Impact of Corporate Social Responsibility Dimensions on Organizational Attractiveness in Jordanian Commercial Banks

Abstract

The purpose of this study is to investigate the impact of corporate social responsibility (CSR) dimensions on organizational attractiveness from two perspectives; signaling theory and person –organization fit (P-O fit). A structured questionnaire was developed and applied on 103 students enrolled in a training course in commercial banks. Reliabilities and validities for constructs were measured and hypotheses were tested using hierarchical multiple regression. The results of the study revealed a positive impact of CSR related to customer and employee on organizational attractiveness, but this was not the case of CSR related to social and non-social stakeholders and government, in addition the results showed that P-O fit has a significant and positive effect on organizational attractiveness. This study measures directly the potential employee's trends toward the extent of practicing CSR by organizations and its impact on organizational attractiveness instead of using an experimental approach which made the results of this study more realistic. This study is considered to be a humble source to enrich the Arabic library with a new subject in the field of corporate social responsibility.

Keywords: corporate social responsibility, organizational attractiveness, Signaling Theory , Person-Organization fit