Factors Affecting Decisions of Investment Channel of Millennials in Vietnam

Abstract

The research group conducts this study to advise investors to make informed decisions and recommend attracting investment for investment channels. The Unified Theory of Acceptance and Use of Technology (UTAUT) by Venkatesh (2003) was utilized and refined in this study to provide a more well-rounded explanation concerning variables influencing Millennials' investment channel decisions in Vietnam. Applied simple random sampling method, the surveys were conducted in two ways: offline approach at households and online through social media and distributed 575 questionnaires with 415 deemed qualified including people in the age group from 25 to 40. The results show a clear correlation between almost all independent and dependent variables (Factors affect Decision and Decision to invest). In which, 4 out of 5 independent factors are significant and positively impact the dependent variable.

Keywords: UTAUT; investment channel; Millennials; investment decision

DOI: 10.7176/EJBM/14-7-04

Publication date: April 30^th 2022