Analyzing the Effect of Export Promotion Programs on Export Performance of Manufacturing Industries in Ethiopia

Abstract

International trade is defined as economic transactions between countries worldwide. Encouraging the export promotion programs is critical for export performance of manufacturing industries. This study looks at how participating in the government's Export Promotion Program might assist enterprises to enhance their export performance. To achieve the study objectives a mixed research approach was used. The study investigated how 38 Ethiopian manufacturing firms, representing three industry sectors, obtained information about export promotion programs and their level of awareness of these programs. The data were collected with the help of questionnaire and interviews. The research model shows the impact of the Export Promotion Program (EPP) on the export performance of Ethiopian manufacturing exporters through its role in teaching marketing skills. The results of this study provided supporting evidence for the role of mediating some of the market capacity between the government EPPS and export performance.

Keywords:Export Promotion Program, Marketing power, marketing strategies, export performance, policymakers.

DOI: 10.7176/EJBM/14-15-01

Publication date:August 31^st 2022