Consumer Behavior Towards Online Shopping During Covid-19: An Empirical Study from Mongolian Consumers

Abstract

The Internet has become increasingly popular. As we know 91 percent of Mongolian total population is using the internet access. In 2006, Mongolian online shopping development had started, then it is an important transaction among entrepreneurs and customers. As a new channel for marketing, the online shopping played a significant role. It provides satisfaction for customers seeking convenience and speed when they purchase products. Therefore, the aim of the study is to determine the factors influencing on Mongolian consumers attitude, decision-making towards online shopping.The five main factors that are covid-19 effect, convenience, time-saving, web design and security were selected from the available literature. The collected data from Mongolian online shoppers, was analyzed by using SPSS, Smart PLS 3.3 software. The result indicates the hypothesis has been accepted.

Keywords: E-commerce, consumer attitude, decision-making, online shopping

DOI: 10.7176/EJBM/14-18-01

Publication date:September 30^th 2022